Monetizing Web 2.0

Book excerpt: Inhaltsangabe:Abstract: Marc Hessen, president of the National Venture Capital Association, stated: The issue of venture capital hits close to home in the technology field, where investors got so badly burned with the dot-com bubble Investors learned their lessons from the poor business models of Internet companies of the late 1990s and early 2000s. Jeffrey Sohl from the UNH verified the situation: Many venture capitalists have placed more stringent demands on the businesses they invest in to show viable business models and the ability to generate revenue. In Web 1.0, you didn't even need to do that. Today, they have to show they have a real company and real customers. They need to show they can make money over time.' The burst of the New Economy bubble was the end of a hype a the begin of the development of more revenue-based business models. But which business models survived the New Economy? Why are eBay an Amazon so successful today? Which success factors have the surviving companies used? Are there similar developments in the Web 2.0? Is the Web 2.0 even a Internet bubble, a hype or the new era of business? The history of the Internet shows the development as even the surviving and fall of new business models during the New Economy. In the first two chapters I analyse the technology and the development of the Internet and the New Economy. Which business models have been developed, which models survived the fall? The result of mistakes made till 2001 could be the experience for a new Internet era: the Web 2.0. What does the term Web 2.0 mean? In the third chapter I examine the technology basics, and in the fourth chapter the different business models. The development of this Internet era is ongoing. To identify successful business models I compare companies with different business models. The comparison is based on the review business model, the financials and the performance of the websites. With the help of software applications it is possible to identify trends. My hypothesis is: Web 2.0 companies have to concentrate more to the market places than to Advertising business models like on Web 2.0 communities; or to include this market places if possible. Inhaltsverzeichnis:Table of Contents: EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 LIST OF ABBREVIATIONS5 LIST OF FIGURES7 LIST OF TABLES9 LIST OF TABLES9 1.INTRODUCTION / OBJECTIVES10 2.METHODOLOGY11 3.MAIN PART12 3.1Internet - a Brief History of the Web12 3.1.1The [...]