Media Management of Contemporary Media
Author | : Dr. Manjula Srinivas |
Publisher | : Shineeks Publishers |
Total Pages | : 76 |
Release | : 2023-12-06 |
ISBN-10 | : 9798889409304 |
ISBN-13 | : |
Rating | : 4/5 (04 Downloads) |
Book excerpt: The book, Media Management of Contemporary Media is authored by dedicated and experienced professionals working in the areas of News Aggregators, OTT Platforms, Photography, Podcasts, Public Relations and Branding. It is interesting and lucid as it takes the reader through a journey offering insights about the media they are associated with- from an Indian and International perspective, the challenges, managing the medium effectively and rounding it off with select case studies. The book has been conceived and executed keeping in mind the dual purpose of engaging and informing the reader. We hope you enjoy reading the book as much as we enjoyed writing it.