While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing th