Marketing Rural Tourism
Download or Read eBook Marketing Rural Tourism PDF written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle.
Author | : Gunjan Saxena |
Publisher | : Edward Elgar Publishing |
Total Pages | : 195 |
Release | : 2016-11-25 |
ISBN-10 | : 9781784710880 |
ISBN-13 | : 1784710881 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis Marketing Rural Tourism by : Gunjan Saxena
Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.