Related Books
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and u
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan