Marketing Crafts and Visual Arts
Download or Read eBook Marketing Crafts and Visual Arts PDF written by International Trade Centre UNCTAD/WTO. and published by WIPO. This book was released on 2003-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle.
| Author | : International Trade Centre UNCTAD/WTO. |
| Publisher | : WIPO |
| Total Pages | : 151 |
| Release | : 2003-01-01 |
| ISBN-10 | : 9789291372645 |
| ISBN-13 | : 9291372641 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Marketing Crafts and Visual Arts by : International Trade Centre UNCTAD/WTO.
Book excerpt: This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
