The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra