Marketers Are from Mars, Consumers Are from New Jersey
Download or Read eBook Marketers Are from Mars, Consumers Are from New Jersey PDF written by Bob Hoffman and published by . This book was released on 2015-05-01 with total page 190 pages. Available in PDF, EPUB and Kindle.
| Author | : Bob Hoffman |
| Publisher | : |
| Total Pages | : 190 |
| Release | : 2015-05-01 |
| ISBN-10 | : 1508977119 |
| ISBN-13 | : 9781508977117 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Marketers Are from Mars, Consumers Are from New Jersey by : Bob Hoffman
Book excerpt: In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
