Managing Indian Brands
Download or Read eBook Managing Indian Brands PDF written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 487 pages. Available in PDF, EPUB and Kindle.
Author | : S Ramesh Kumar |
Publisher | : Vikas Publishing House |
Total Pages | : 487 |
Release | : 2009-11-01 |
ISBN-10 | : 9788125913085 |
ISBN-13 | : 8125913084 |
Rating | : 4/5 (85 Downloads) |
Book Synopsis Managing Indian Brands by : S Ramesh Kumar
Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.