The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financ

The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other an

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other sta

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible busines