Managing and Marketing Radical Innovations
Download or Read eBook Managing and Marketing Radical Innovations PDF written by Birgitta Sandberg and published by Routledge. This book was released on 2008-02-07 with total page 286 pages. Available in PDF, EPUB and Kindle.
Author | : Birgitta Sandberg |
Publisher | : Routledge |
Total Pages | : 286 |
Release | : 2008-02-07 |
ISBN-10 | : 9781134081318 |
ISBN-13 | : 1134081316 |
Rating | : 4/5 (18 Downloads) |
Book Synopsis Managing and Marketing Radical Innovations by : Birgitta Sandberg
Book excerpt: This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.