Luxury Brands in Emerging Markets
Download or Read eBook Luxury Brands in Emerging Markets PDF written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle.
| Author | : G. Atwal |
| Publisher | : Springer |
| Total Pages | : 254 |
| Release | : 2014-03-07 |
| ISBN-10 | : 9781137330536 |
| ISBN-13 | : 1137330538 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis Luxury Brands in Emerging Markets by : G. Atwal
Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
