Leveraging Brands in Sport Business
Download or Read eBook Leveraging Brands in Sport Business PDF written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 347 pages. Available in PDF, EPUB and Kindle.
| Author | : Mark P. Pritchard |
| Publisher | : Routledge |
| Total Pages | : 347 |
| Release | : 2013-08-15 |
| ISBN-10 | : 9781136267949 |
| ISBN-13 | : 1136267948 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard
Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
