Lessons from the Land of Pork Scratchings

Book excerpt: Greg Gutfeld was a high-achieving New Yorker in therapy when he was posted to the UK to take up the position of editor of Maximmagazine. Once settled in London he had something of a cultural epiphany. Service and transport were poor and slow, food was soggy and came in tiny portions and the beer was warm. The British, he decided, viewed the world through a prism of dreariness but, despite this, they seemed to be more cheerful than his fellow countrymen, who expected to be happy on demand. After two years in the UK, Gutfeld was12 kilos heavier but a lot more content. The key to his new-found contentment lay in adopting the British attitude to life: having diminished expectations reaps its own rewards. His hilarious observations on British culture, rituals and peculiarities at all levels of society are an illuminating insight into the land of pubs and curry, where everyone is called 'mate' and people with pimples and greasy hair can get on primetime TV.