Last Canadian Beer

Book excerpt: A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry. Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent. Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.