Kellogg On Strategy
| Author | : Dranove |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 2006-12-28 |
| ISBN-10 | : 8126510269 |
| ISBN-13 | : 9788126510269 |
| Rating | : 4/5 (69 Downloads) |
Book excerpt: Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.· Getting Ready to Do Strategy· B Minus C: Positioning Your Firm against the Competition· Affirming Your Competitive Advantage: The Resources and Capabilities Audit· Measuring Your Competitive Advantage: A Toolkit· The Cancer of Competition: How to Diagnose It· The Cancer of Competition: How to Cure It· The Threat of Entry and How to Combat It· How to Sustain Your Competitive Advantage· Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market
