It's Easy Being Green: How Conscious Consumers and Ecopreneurs Can Save the World

Book excerpt: Immerse yourself in a world where health-conscious and sustainable decisions are simple, and creative business leaders pave the way. You may think that this book is full of facts you really don't want to know. That may be your first reaction when you read about a product or a lifestyle choice that you believed was healthy and sustainable and then find out otherwise. It's Not Easy Being Green shows you that living sustainably and healthfully isn't as complicated as you may think. You'll discover the importance of educating yourself and making changes in your life to protect your health and the health of your family and the planet. Along with extensive advice, this book features exclusive and inspiring interviews with revolutionary ecopreneurs who break the mold and pursue health and sustainability over profits. And profits don't suffer, due to the growing number of consumers waking up and changing their lifestyle choices.After reading this book, you'll be well on your way to shopping, feeling, and thinking better. Soon you'll be glad you know facts you thought you didn't want to know, and as an ecopreneur in this book says, "When you know, you can't unknow."