Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Download or Read eBook Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control PDF written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle.
| Author | : Rishi, Bikramjit |
| Publisher | : IGI Global |
| Total Pages | : 411 |
| Release | : 2015-02-28 |
| ISBN-10 | : 9781466681408 |
| ISBN-13 | : 1466681403 |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by : Rishi, Bikramjit
Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
