International Strategic Management of Brands and Online Firms
Download or Read eBook International Strategic Management of Brands and Online Firms PDF written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle.
| Author | : Carolina Sinning |
| Publisher | : Springer Nature |
| Total Pages | : 231 |
| Release | : 2022-07-01 |
| ISBN-10 | : 9783658380502 |
| ISBN-13 | : 3658380500 |
| Rating | : 4/5 (02 Downloads) |
Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
