International Marketing Resource Guide
Download or Read eBook International Marketing Resource Guide PDF written by William Arthur Delphos and published by DIANE Publishing. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle.
| Author | : William Arthur Delphos |
| Publisher | : DIANE Publishing |
| Total Pages | : 348 |
| Release | : 1994 |
| ISBN-10 | : 9780788124105 |
| ISBN-13 | : 0788124102 |
| Rating | : 4/5 (05 Downloads) |
Book Synopsis International Marketing Resource Guide by : William Arthur Delphos
Book excerpt: Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
