This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather,

Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.