Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a ne

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love

Meet the new C.E.O.s: the Consumers, Employees and Outsiders who can make or break your company faster than ever. If you're running an Inspired Company your wor

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-ni

Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own produ