Incredibly American

Book excerpt: It is still true - in American anything is possible. Now you can discover the hidden secrets of American quality. Learn what motivates Americans to act the way they do. Learn what motivates them to do the impossible. In this book you will learn the results of landmark AT&T archetype study that challeges much of the conventional wisdom about the human side of quality. Incredibly American explores the cultural roots of quality, the key to understanding fully what people do and why. the case studies and dozens of ideas for action will help you integrate this fresh approach with your current efforts in ways that stimulate and encourage all to reach their full potential. Incredibly American has provided a fundamental approach to accelerating our rate of quality improvement at AT&T - Phillip M. Scalan, Vice-President, AT&T Corporate Quality Office.