In Defense of Advertising
Download or Read eBook In Defense of Advertising PDF written by Jerry Kirkpatrick and published by Greenwood. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle.
| Author | : Jerry Kirkpatrick |
| Publisher | : Greenwood |
| Total Pages | : 200 |
| Release | : 1994 |
| ISBN-10 | : UOM:39015009117410 |
| ISBN-13 | : |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis In Defense of Advertising by : Jerry Kirkpatrick
Book excerpt: A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.
