This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries thro

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a crit

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnection

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis