Humanistic Marketing
Download or Read eBook Humanistic Marketing PDF written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 471 pages. Available in PDF, EPUB and Kindle.
| Author | : R. Varey |
| Publisher | : Springer |
| Total Pages | : 471 |
| Release | : 2013-11-19 |
| ISBN-10 | : 9781137353290 |
| ISBN-13 | : 1137353295 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis Humanistic Marketing by : R. Varey
Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
