How To Put Yourself Across

Book excerpt: This is Elmer’s newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world. He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan; the bargain ways of Hong Kong; the winning silk appeals of Bangkok people; the image sell of India and so forth—how these people sell themselves to others and go places in life. Truly, this is a collection of best ways—and test ways—to make friends, keep old friends—and go places. You’ll live, you’ll learn, you’ll become a master of self-sell, once you’ve read these lively chapters of Mr. Sizzle.