How to Do Business in China: 24 Lessons to Make Working in China More Profitable

Book excerpt: The successful Mighty Manager series currently includes 15 titles: 5 titles describing attributes and strategies of various leaders (Lombardi, Welch, Powell, Buffet, Ghosn), the remaining 10 titles focus on problems that are faced by business leaders on a regular basis. These 15 titles have sold more than 125,000 copies--in little more than 24 months. How to do Business in China highlights 24 lessons that can facilitate a corporation's entry into China. Bristling with amazing opportunities and considerable risks, engaging with China is inescapable for many firms. Tips on avoiding common mishaps and enhancing company preparedness are outlined. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, How to Do Business in China, gives the reader the basic steps needed to plan effectively and efficiently.