How to become an honest con artist

Book excerpt: Who are you? It’s an open, direct and simple (also rude) question. The truth is this is the question that everyone will ask themselves about you. The world has changed. Our life is online now. Do you notice the enormous amount of information you are giving away so others can find it? Some say it’s dangerous. But where some see a problem, others see an opportunity. From a professional point of view, social networks and global access to the internet bring us amazing opportunities. Market yourself; notice your work, your skills, and what you are able and willing to do. Control the information about yourself and manage it so it boosts your image! Make a name for yourself, be respected. Be the one who decides the answer to the question “who are you?” That's what we call Personal Branding, a way leading to a uniquely distinguishable impression. That is what we are going to do in this book, to explore how to build our Personal Brand in an honest and simple way, without lying.