How Come You Don't Have an E-business Strategy?
Download or Read eBook How Come You Don't Have an E-business Strategy? PDF written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle.
Author | : Matt Haig |
Publisher | : Kogan Page Publishers |
Total Pages | : 168 |
Release | : 2002 |
ISBN-10 | : 0749437278 |
ISBN-13 | : 9780749437275 |
Rating | : 4/5 (78 Downloads) |
Book Synopsis How Come You Don't Have an E-business Strategy? by : Matt Haig
Book excerpt: A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.