Handbook of Sport Marketing Research
Download or Read eBook Handbook of Sport Marketing Research PDF written by Nancy L. Lough and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Nancy L. Lough |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| ISBN-10 | : 1935412396 |
| ISBN-13 | : 9781935412397 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Handbook of Sport Marketing Research by : Nancy L. Lough
Book excerpt: Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
