Handbook of Research on Global Diffusion of Broadband Data Transmission
Download or Read eBook Handbook of Research on Global Diffusion of Broadband Data Transmission PDF written by Dwivedi, Yogesh K. and published by IGI Global. This book was released on 2008-02-28 with total page 922 pages. Available in PDF, EPUB and Kindle.
| Author | : Dwivedi, Yogesh K. |
| Publisher | : IGI Global |
| Total Pages | : 922 |
| Release | : 2008-02-28 |
| ISBN-10 | : 9781599048529 |
| ISBN-13 | : 1599048523 |
| Rating | : 4/5 (29 Downloads) |
Book Synopsis Handbook of Research on Global Diffusion of Broadband Data Transmission by : Dwivedi, Yogesh K.
Book excerpt: Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
