The story of how Swedish furniture giant IKEA brought design to the masses and created one of the world's most influential and iconic brands.

IKEA¿s designers have long been anonymous to most of us, but from the very outset the company engaged skilled designers for its furniture production. In 1995 i

Praise for The IKEA Edge “A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives

The ingenious team at IkeaHackers.net show you how to transform affordable IKEA products into creative new furniture and more! Jules Yap and the contributors to

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H