Globalization/Glocalization: Developments in Theory and Application

Book excerpt: In the immense literature on globalization, the work of Roland Robertson stands out. In particular, his insistence that globalization manifests itself primarily as glocalization, the simultaneity of the global and the local, of homogenization and heterogenization continues to influence how a wide variety of observers understand the process, including those who contest it. In honour of Robertson’s lifetime contributions, this volume brings together a set of essays that demonstrate the cogency of his approach, point out directions in which it can be further developed, and illustrate the insight it can provide in topics as varied as religion, football, wine, morality, and UFOs. Contributors include: Peter Beyer, John Boli, Didem Buhari Gulmez, Rebecca Catto, Richard Giulianotti, Ulf Hannerz, David Inglis, Paul James, Habibul Haque Khondker, Anne Sophie Krossa, Frank Lechner, Kristian Naglo, John H. Simpson, Manfred B. Steger, and George M. Thomas.