Fundraising Management
Author | : Elaine Jay |
Publisher | : Routledge |
Total Pages | : 364 |
Release | : 2004-07-31 |
ISBN-10 | : 9781134372447 |
ISBN-13 | : 1134372442 |
Rating | : 4/5 (47 Downloads) |
Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.