Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Download or Read eBook Exploring the Power of Electronic Word-Of-Mouth in the Services Industry PDF written by Hans Ruediger Kaufmann and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle.
| Author | : Hans Ruediger Kaufmann |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-08 |
| ISBN-10 | : 1522585761 |
| ISBN-13 | : 9781522585763 |
| Rating | : 4/5 (61 Downloads) |
Book Synopsis Exploring the Power of Electronic Word-Of-Mouth in the Services Industry by : Hans Ruediger Kaufmann
Book excerpt: "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
