Exploring Corporate Strategy
Download or Read eBook Exploring Corporate Strategy PDF written by Gerry Johnson and published by Pearson Education. This book was released on 2008 with total page 668 pages. Available in PDF, EPUB and Kindle.
| Author | : Gerry Johnson |
| Publisher | : Pearson Education |
| Total Pages | : 668 |
| Release | : 2008 |
| ISBN-10 | : 0273711911 |
| ISBN-13 | : 9780273711919 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis Exploring Corporate Strategy by : Gerry Johnson
Book excerpt: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
