Excellence with an Edge

Book excerpt: "Whether you own a two-or-three person practice or you're a first-year physician in an 800-member faculty practice, you need a solid grasp of the business side of making a living in healthcare. It's no longer optional. Physicians naturally want to focus on providing excellent patient care. That's what makes us doctors. But in order to thrive, we must also understand the context in which that care takes place. We must embrace these dollars-and-cents truths rather than run from them. When we do that, our practices get stronger and stronger--which in turn allows us to provide better and better care."--P. 4 of cover.