Escalation of Commitment in Internationalization Processes
Download or Read eBook Escalation of Commitment in Internationalization Processes PDF written by Björn Röber and published by Springer. This book was released on 2017-11-06 with total page 205 pages. Available in PDF, EPUB and Kindle.
| Author | : Björn Röber |
| Publisher | : Springer |
| Total Pages | : 205 |
| Release | : 2017-11-06 |
| ISBN-10 | : 9783319691022 |
| ISBN-13 | : 3319691023 |
| Rating | : 4/5 (22 Downloads) |
Book Synopsis Escalation of Commitment in Internationalization Processes by : Björn Röber
Book excerpt: This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
