Enterprise in Action

Book excerpt: "Ireland is now producing more entrepreneurs than ever before. Enterprise is increasingly being fostered and encouraged by government and there has been an upsurge in third-level course options in this area in recent years. Moreover, the effects of a thriving economy provide fertile ground for budding entrepreneurs to embark on new business ventures." "This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Aimed at both students and potential entrepreneurs, it offers motivation and example through profiles of well-known Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer."--BOOK JACKET.