Engaging Customers Using Big Data
Download or Read eBook Engaging Customers Using Big Data PDF written by Arvind Sathi and published by Springer. This book was released on 2017-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle.
| Author | : Arvind Sathi |
| Publisher | : Springer |
| Total Pages | : 220 |
| Release | : 2017-03-15 |
| ISBN-10 | : 9781137386199 |
| ISBN-13 | : 1137386193 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Engaging Customers Using Big Data by : Arvind Sathi
Book excerpt: Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
