EasyJet
Download or Read eBook EasyJet PDF written by Lois Jones and published by White Lion Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Lois Jones |
| Publisher | : White Lion Publishing |
| Total Pages | : 0 |
| Release | : 2007 |
| ISBN-10 | : 1845132475 |
| ISBN-13 | : 9781845132477 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis EasyJet by : Lois Jones
Book excerpt: EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
