E-business and E-commerce Management
Download or Read eBook E-business and E-commerce Management PDF written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle.
| Author | : Dave Chaffey |
| Publisher | : Pearson Education |
| Total Pages | : 700 |
| Release | : 2007 |
| ISBN-10 | : 0273707523 |
| ISBN-13 | : 9780273707523 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis E-business and E-commerce Management by : Dave Chaffey
Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
