Dynamics of International Advertising
Download or Read eBook Dynamics of International Advertising PDF written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle.
| Author | : Barbara Mueller |
| Publisher | : Peter Lang |
| Total Pages | : 382 |
| Release | : 2011 |
| ISBN-10 | : 1433103842 |
| ISBN-13 | : 9781433103841 |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis Dynamics of International Advertising by : Barbara Mueller
Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
