With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity ha

This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are th

The advent of increasingly large consumer collections of audio (e.g., iTunes), imagery (e.g., Flickr), and video (e.g., YouTube) is driving a need not only for

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi

The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing sc