Driving Brand Value
Download or Read eBook Driving Brand Value PDF written by Thomas R. Duncan and published by Irwin Professional Publishing. This book was released on 1997 with total page 314 pages. Available in PDF, EPUB and Kindle.
| Author | : Thomas R. Duncan |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 314 |
| Release | : 1997 |
| ISBN-10 | : UOM:39076002126378 |
| ISBN-13 | : |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Driving Brand Value by : Thomas R. Duncan
Book excerpt: As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
