When we left him last, Saskatoon gay PI Russell Quant was a broken man. Dumped by his boyfriend, forced to drive around town in a minivan instead of his beloved

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to w