Donor Care
Download or Read eBook Donor Care PDF written by John Haydon and published by . This book was released on 2020-03-02 with total page 274 pages. Available in PDF, EPUB and Kindle.
| Author | : John Haydon |
| Publisher | : |
| Total Pages | : 274 |
| Release | : 2020-03-02 |
| ISBN-10 | : 0578641828 |
| ISBN-13 | : 9780578641829 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis Donor Care by : John Haydon
Book excerpt: The most important word in all of fundraising has just four letters: CARE. Not give, not help, not work. CARE is the emotional, rational superglue that attracts donors and keeps them close. John Haydon's legacy with this book is telling nonprofits that they must care about the donors they have and have had in the past. He explains how to care for donors with simplicity as well as urgency. Anyone who likes your organization enough to give to it, to help, to work for you - they care most about your cause. Care back or you will lose them.
