Doing Business in Emerging Markets
Download or Read eBook Doing Business in Emerging Markets PDF written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle.
| Author | : S. Tamer Cavusgil |
| Publisher | : SAGE |
| Total Pages | : 322 |
| Release | : 2002 |
| ISBN-10 | : 0761913750 |
| ISBN-13 | : 9780761913757 |
| Rating | : 4/5 (50 Downloads) |
Book Synopsis Doing Business in Emerging Markets by : S. Tamer Cavusgil
Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
