Direct and Database Marketing
Download or Read eBook Direct and Database Marketing PDF written by Graeme McCorkell and published by Kogan Page Publishers. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle.
| Author | : Graeme McCorkell |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 320 |
| Release | : 1997 |
| ISBN-10 | : 0749419601 |
| ISBN-13 | : 9780749419608 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis Direct and Database Marketing by : Graeme McCorkell
Book excerpt: Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
